Free tools only β€’ Clean workflow

Website Growth Dashboard

One place to manage SEO, traffic, content, performance and website growth β€” without duplicate tools.

🎯 What to do β€” by frequency

Each tool appears only once in the directory below.
Daily
Search Console→Analytics→Clarity
Weekly
Search Console→Google Trends→Ahrefs Free→Bing Webmaster→PageSpeed
Monthly
Screaming Frog→Ahrefs Free→Search Console→Performance

⭐ Core tools

Use these most often

Google Search Console

Search performance, indexing, queries, clicks, impressions, CTR and URL inspection.

FreeDaily / Weekly
Open β†—

Google Analytics

Measure visitors, traffic sources, landing pages, events and conversions.

FreeDaily
Open β†—

Microsoft Clarity

See how visitors actually use your site through recordings and heatmaps.

Free foreverDaily / Sales
Open β†—

Bing Webmaster Tools

Bing search performance, indexing, SEO reports, keyword research, backlinks and Site Scan.

FreeWeekly
Open β†—

Ahrefs Free

Free access for verified sites to Site Audit, organic keyword data, backlinks and Web Analytics.

Free foreverWeekly / Monthly
Open β†—

PageSpeed Insights

Check page speed, Core Web Vitals and performance opportunities.

FreeWeekly / Publish
Open β†—

πŸ” SEO & technical

Deep checks when needed

Screaming Frog SEO Spider

Crawl up to 500 URLs in the free version and find broken links, redirects, metadata and technical issues.

Free ≀500 URLsMonthly
Open β†—

Chrome Lighthouse

Audit performance, accessibility, SEO and best practices from Chrome DevTools.

FreeAs needed
Open β†—

Google Rich Results Test

Test whether structured data is eligible for supported Google rich results.

FreeBefore publish
Open β†—

Schema.org Validator

Validate Schema.org structured data independently of Google's rich-result test.

FreeBefore publish
Open β†—

πŸ”‘ Keywords & content research

Find demand before deciding what to write

Google Trends

Compare topics and identify rising search interest.

FreeWeekly / Content
Open β†—

Google Keyword Planner

Discover keyword ideas and search-demand estimates.

Free accessContent
Open β†—

AnswerThePublic

Find question-based searches and content angles around a topic.

Limited freeContent
Open β†—

AlsoAsked

Explore related People Also Ask questions and topic relationships.

Limited freeContent
Open β†—

Quora

Find real questions and contribute genuinely useful answers.

FreeResearch / Distribution
Open β†—

Reddit

Research real audience language, problems and discussions before creating content.

FreeResearch
Open β†—

⚑ Speed & images

Keep pages fast

GTmetrix

Detailed performance testing with a useful free tier.

Free tierAs needed
Open β†—

WebPageTest

Detailed speed testing, waterfalls and repeat-view analysis.

FreeAs needed
Open β†—

Squoosh

Compress and convert images before uploading them.

FreeEvery upload
Open β†—

TinyPNG

Quickly compress PNG and JPEG images for lighter pages.

Free useEvery upload
Open β†—

πŸ“£ Content distribution

Use manually and only where relevant

Medium

Repurpose useful content for another audience without mass-copying or spam.

Free accountAfter publish
Open β†—

LinkedIn

Share useful posts and professional content with a relevant audience.

FreeAfter publish
Open β†—

Pinterest

Publish useful visual pins that link to relevant pages on your website.

FreeAfter publish
Open β†—

πŸ‘€ Competitor research

Look for gaps, not copies

Similarweb

High-level competitor and market research using available free views.

Free accessMonthly
Open β†—

BuiltWith

Identify technologies used by websites for practical competitor research.

Free lookupMonthly
Open β†—

Wappalyzer

Identify common CMS, analytics, hosting and marketing technologies.

Free lookupMonthly
Open β†—

🚨 Website health

Only open when something needs attention

UptimeRobot

Monitor uptime and receive alerts when your site becomes unavailable.

Free planMonitoring
Open β†—

SSL Labs

Test HTTPS/TLS configuration and certificate-related issues.

FreeAs needed
Open β†—

DNS Checker

Check DNS record propagation from multiple locations.

FreeAs needed
Open β†—

MXToolbox

Diagnose DNS, MX, email and blacklist-related issues.

Free toolsAs needed
Open β†—

Google Safe Browsing

Check whether Google has identified a website as dangerous.

FreeSecurity
Open β†—

πŸ’° Sales & conversion

Turn traffic into enquiries

Google Tag Manager

Manage analytics and measurement tags without repeatedly editing site code.

FreeSetup / As needed
Open β†—
No matching tool found. Try β€œkeyword”, β€œspeed”, β€œSEO”, β€œtraffic”, β€œbacklink”, β€œindexing” or β€œsecurity”.